Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. Content strategy is all about matching visitor intent with the right message to meet user needs and business goals...
Though many still think that it'll never match up with its established rivals, the functionality of the platform, and that fact that Google is behind the steering wheel, means it's unlikely to give up without a fight.
When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...
Using semantic optimization, you can better position the products in your feed to match actual consumer intent. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure.
The University of Louisville and the University of Michigan went head-to-head in an entertaining and long-awaited game, but how was the public searching for them prior to the match-up? Occurring every spring, March Madness is the one time during...
Content ID is especially important for channels that are also rights holders of game or match footage. After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes to audience development.
Users are less likely to share your content if their preview shows something that doesn't match their understanding of the article. What do Facebook, Google+, and LinkedIn all have in common? The social networks all use metadata to pull in a...
Geddes noted the approach will vary, however, a good place to start is a combination of match and broad match modified. An attendee asked about his keyword match type strategy for a new account. Several pay-per-click marketing leaders gathered in...
For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. I quickly noticed exact match anchor text for competitive keywords related to his business (at the top of the anchor text list).
Note: Always isolate keyword variance by using single keyword exact match; isolate ad position variance by keeping the bid constant; and make sure ads rotate evenly. This ad group only has one exact match keyword.
When I look for spam the first place I look is around exact match anchor text from websites with a DA (domain authority) of 30 or less," said Distilled’s John Doherty. The same is true of exact match anchor text ratios.
Understand the search volume for the keyword (both broad match and exact match). SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.
Yes, there may be some shockingly interesting facts on nursing home neglect or need-to-knows, but does the content type match the demographic and the marketplace? We've come to a crossroads in the world of SEO over the past year or so.
Most advertisers were not savvy enough to realize that phrase and exact match even existed; otherwise I might own a small island in the Bahamas by now. We saw this clearly in 2004, for example, when I started selling an Excel spreadsheet that added...
The algorithm Google uses to match advertising sites within GDN is built off the same relevance algorithm used for organic search. Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance.
Some people find that setting suitable music to match the task you are working on leads to productivity gains. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked...
Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high statistical probability that two events with a similar fingerprint are from the same device. Advertising on mobile is big business.
These trends seem to signify that Yahoo Bing is now less stringent on mapping competitors to your branded keywords, most likely through broad match keywords that competitors run on that aren't necessarily your branded keywords.
Blog around specific topics on the show agenda and match ideas to your content. For example match your content and assets distribution to: With conference season officially underway, and content marketing receiving more attention from marketers...
That price point will be the point of break-even, where the investment in paid search (CPC) will match the return (sales at a certain price). A few months ago I wrote about the death of paid search and had to sustain the backlash of the paid search...
