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  1. Delving Into the Auction Insights Report

    They do not need the same keyword, match type, or settings. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction.

  2. The changing face of UK retail structured products

    If distributors are agile in the first six months of the market opening up it could help the market expand exponentially, but it is difficult to say whether structures being offered will match the appetites of investors being handed the reins for...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    They match the content so well in design, color, etc.that it’s hard to tell they are ads. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  4. Dealing With Onsite Duplicate Content Issues

    Click on "Duplicate Content" in the Site Details section to get an overview of the URLs, titles, match words, match percentage, and match pages. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple...

  5. Industry picks holes in BCR proposals

    A blanket adjustment to the swap/sovereign curves is recommended to at least partially reflect how insurers invest in assets that match their liability cashflows. IAIS seeking a middle way on insurance capital rules

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Broad Match keywords: Instead, choose exact and modified broad match to keep Google from throwing too much junk into your AdWords trunk. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What...

  7. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...