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  1. Forget Big Content – Small Content Is Critical to Search Success

    And when looking specifically at how to ensure those ideas match the opportunity presented by search, that process needs to really focus in on the data. Hummingbird was designed to help Google deliver, at speed and scale, more specific content to...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. Last month I posted an article that looked at the relationship...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). Google is going to want to match users with content that closely...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Two documents may be considered to be near-duplicates if any one of their fingerprints match. In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents...

  5. Bodiless Matt Cutts Explains Why Body Content Matters to Google

    If you don't have the text, the words that will really match on the page, then it's going to be hard for us to return that page to users. Google's Matt Cutts always stresses the importance of having great content on a website, and the latest Google...