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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Be sure to use exact match anchor text. I have a confession to make. On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. I hold out hopes that, one day, my website might actually earn a top...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Tip 2: Use Broad Match Modified to Refine by Intent...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We actually have some algorithmic changes that try to figure out hey this site is the better match for something like a medical query," Cutts said. And I'm looking forward those rolling out because a lot of people have worked hard so that you don't...

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The ad and landing page copy was a direct match. PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on...

  5. 26 Free Must-Have Tools for PPC Success

    Use this easy-to-use tool to quickly create keyword sets in all match types. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).