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  1. Product Listing Ads: How to Maximize Your Returns

    When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...

  2. March Madness = Search and AdWords Madness?

    The University of Louisville and the University of Michigan went head-to-head in an entertaining and long-awaited game, but how was the public searching for them prior to the match-up? Occurring every spring, March Madness is the one time during...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. I quickly noticed exact match anchor text for competitive keywords related to his business (at the top of the anchor text list).

  4. 14 Tips on How to Become a More Efficient SEO Professional

    Some people find that setting suitable music to match the task you are working on leads to productivity gains. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high statistical probability that two events with a similar fingerprint are from the same device. Advertising on mobile is big business.

  6. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Blog around specific topics on the show agenda and match ideas to your content. For example match your content and assets distribution to: With conference season officially underway, and content marketing receiving more attention from marketers...