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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Broad Match Broad Match Modifier Exact match: [laptop computers] There are three types of negative keyword match types: Allows your ad to show for searches that match the exact phrase exclusively in that order, no other words.

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    That's where any urls will show up that match our custom filter. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage would actually be. I've done a lot of Penguin work since April 24, 2012...

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For my primary search retargeting campaign, I took my entire relevant keyword list and set it to broad match. For people who weren't members of the site, I targeted this very large broad match keyword list and gave the returning visitors an 'It's...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Keyword Placement - Exact Match, Listed First If the brand is in the domain, this is already going to be a known match for the query. By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title tag, the...

  5. Google Analytics Language Report: What You Can Learn About Your Visitors

    If we were to do this for English we need to use a regular expression to say match "en" with nothing after it but also match "en" with a dash or underscore after it. The dollar sign means "end of the line" (which will match the two character...

  6. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3 organic results. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical...