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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    You don’t need to be a master diagnostician like Dr. Management is worried. Geddes also shares some phenomenal insights into analyzing the data to determine the greatest opportunities for financial benefits and how to prioritize where to start.