A content strategy is your website's master plan. Leverage audience market data, survey results, and need states to create personas and user stories. Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer...
Forget A/B Testing – Go Multivariate: Multivariate is the big brother of A/B testing and it’s an essential process to master for any serious site. In many respects conversion rate optimization requires as much specialist skill as technical search...
Some of the same companies operating the web browsers constantly trying to balance compatibility, usability, privacy and security also stand to gain a bigger piece of that pie through their advertising businesses if they master data tracking.
While AOL has a 5 year deal to use Google for their search results, it seems they may be using Microsoft for their content SEO, according to their recently leaked Master Plan. Harry Shum, Microsoft VP of Search Product Development, is presenting a...
And if you really want to master this subject, check out the YouTube and Video Marketing Workshop on Friday, August 14. Based on the latest data from the Pew Research Center, online video-sharing sites are among the topics that you'll want to be...
Chinese SEMs Accuse Google how vertical search is part of the third generational jump to improve relevancy; why the latest Google Base integration is part of the invisible tabs / vertical creep change marketers must understand; how Google Base...
The Illustrated Google Master Plan - I've had a laugh when I've seen the marker board "master plan" in one of the lobbies at Google with its copious notes of "do not erase. More Q Block View Imagery Added for More Cities - A9 merges its block view...
For example, changes to a master data center will propagate to the others, but there can be a short delay until this happens. Google also tries to ensure that you stay with a particular different data center during a search session, so that if you...
For example, changes to a master data center will propagate to the others, but there can be a short delay until this happens. Google says these are "production" services, not live servers that correspond to being switched automatically to a...
