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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    This is a massive opportunity for retailers. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    It’s ugly and causes massive amounts of stress for everyone involved. In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and...

  3. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The finer things in life often are the best and I find that the finer tuning points in a paid search campaign separate success from massive success. We both got our start at the same place but since then we have both had the opportunity to work at...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    One advantage that the finance industry has when it comes to content marketing is the massive amount of data they possess. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  5. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. Read any popular digital marketing thought leadership blog and you'd be bombarded with the...