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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Through the principle of six degrees of separation, you can find how you may actually have influential reporters or media...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. If Facebook is successful with video, who knows what implications that will have across the...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    The University of Florida is the first of its kind to offer a Masters of Arts in Mass Communication with a focus on Social Media. Having a social media page is not necessarily a qualification. That is if you're selling digital marketing services in...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. Earned media is more trusted than any other channel.

  5. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    As an example, I'm using a recent report that you can download, called "The World's Top 50 Fashion Brands in Social Media". My agency had been working with them for over a year, and at the time we were proudly presenting all the increases in social...