The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship...
Consume: What type of media helps you optimize for that experience? There is now a mass rush to content marketing. TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds...
Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical...
Take Apple Passbook: It's received media attention (albeit overshadowed by mapgate), but it hasn't really captured the excitement – or even understanding – for what it will do. It will take time for Passbook's open development to bring in the...
While these offerings sound similar to those of Facebook and other social networks, she said the difference is that Skype's brand advertising would be more oriented toward small, more personal experiences, "the kind of in-depth, trusted...
I am looking for social media sites for doing guest post. The sheer mass and incompetency of the attempts is turning off bloggers far and wide. Freaked out by Penguins and unnatural linking messages? A lot of folks are and seem to be putting a ton...
Add magnitude to the social signals for your social media presence. Not mass produced If you are based in or do business in India, drop us a line if you would like to write for us. After Google raised the standards for quality content with the...
Does it garner social media attention? In a world where there can be only one – or only 7, depending on the number of ads – you can’t win on mass reproduction of one article. They’re there, in the dark, waiting for fresh victims.
Writers have had to strike out on their own – see the influx of bloggers and self-published authors since mid-2000s – or go legit, either in-house, in major media, or toiling away bidding on the scraps not chewed over by agencies.
Although there are a variety of strategies you can implement to make this happen (paid search combined with organic search comes to mind), the popularity of social media offers brands a fantastic way to gather up more digital shelf space.
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. For brands, publishing news to a paid wire service reaching...
The social media links alone are amazing. Social media is great for this but you know what? There are also links to all of his social media accounts. With the recent mass confusion over unnatural link warnings in Google's Webmaster Tools, I noticed...
The experience of one social media marketing consultant, who managed Facebook ad campaigns for a number of small businesses. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed that...
Personification works wonders in mass media advertising, sales letters, and poetry. When it comes to PPC ads, rather than trying to reinvent the wheel, it's useful to look at what's already working in other channels and test to see if it would work...
Adknowledge offers both direct response and social media advertising. On the social media front Adknowledge offers display and video target. If you happen to be working with an email based network, knowing when their mass mailings are sent out can...
Interactivity is a cool feature and all, but old school mass media muscle still builds brand recognition better than anything else out there. And that's why cross-channel marketing works so well – you can get the best of both worlds by using the...
Well, unless I’m purchasing mass-produced media that has been carefully crafted and edited within the prescribed parameters to appeal to the masses according to what’s popular, I had better steer clear.
These media channels are essentially “push” distribution vehicles delivering, at scale, a produced and edited unit – the news – for mass consumption. Before the Internet, consumers either got their news from a newspaper, a magazine, or a TV...
Without slides and in a very relaxed tone, the president talked us through his personal experiences of new media; in particular about how instrumental social media had been as a tool for the people of Iceland to organize and protest after the fall...
