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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Although Google isn't the only search engine in the game, they are definitely the most dominant in terms of search market share in North America. SEO professionals will blame Cutts for whatever the next commonly known SEO technique that gains mass...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...

  3. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    There are many wedding rings on the market. This has somewhat gone out of favor, particularly mass submissions to free article sites for all but very spammy churn and burn markets. Google had issued two warnings about advertorials earlier this year...

  4. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    In the referenced fashion report, for example, the top fifty brands were segmented into three categories (High Fashion, Fast Fashion and Mass Market) You can obtain insights across an industry to establish competitive benchmarks and inform best...

  5. 5 Rules to Effectively Use Press Releases for Links

    On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. The issues that can arise from some press release networks are the mass-scale duplicate content...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are their ads appearing in front of 13-year-olds and people from Egypt if that isn't their target market? Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the...