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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    This personalization is absolutely critical. Any whiff of a mass email will mean the recipient will immediately hit delete, or worse, block you. It's one of the most valuable online marketing strategies you can use, resulting in increased traffic...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Training is critical, but it's not a typical three-month training curriculum where they ease their way into the process and digital marketing. Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    We've probably heard this a million and one times, yet few have mastered the ability to measure everything, then glean useful information from the mass of data available. Understanding your customers and what they're doing within your app is a...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption...

  5. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass. It is in the app environment on mobile devices where I think Graph Search has the greatest potential to...

  6. Government SEO is Broken

    These critical elements ensure that search engines understand the keyword focus of the page. The cost alone of managing this scale may be reason enough to consolidate and rationalize, but a hidden cost is the complexity imposed on citizens who need...