Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass. It is in the app environment on mobile devices where I think Graph Search has the greatest potential to...
It will take time for Passbook's open development to bring in the critical mass of customized innovation for all kinds of shopping and search apps. As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a...
These critical elements ensure that search engines understand the keyword focus of the page. The cost alone of managing this scale may be reason enough to consolidate and rationalize, but a hidden cost is the complexity imposed on citizens who need...
Already popular with the creative types and ADD-addled teenagers, Tumblr’s reach and consumption metrics point towards a coming critical mass. While search engine result pages (SERPs) may be constantly evolving, one facet of search that has...
Most likely, you aren't going to sue Google, or participate in a mass outcry that forces Google to change what they are doing, so do the best you can to understand what it is you need to do, and sit down and do it.
Additionally, local links are a critical part of a diverse profile. With the recent mass confusion over unnatural link warnings in Google's Webmaster Tools, I noticed that loads of small business owners were frantically asking questions about what...
These media channels are essentially “push” distribution vehicles delivering, at scale, a produced and edited unit – the news – for mass consumption. Search plays a critical role in this discovery process, and when analyzing the data, some notable...
In much the same respect, it will take time to see whether Google +1 gains enough momentum and critical mass to make a sizeable dent on the hundreds of other “favoriting” sites like Digg, Reddit, Delicious, and StumbleUpon, to name a few.
Social media assets have reached enough critical mass to rank on the first page of search results, as well as directly contribute to the SEO ranking of your website pages. That is certainly what we've all been told for some time, but determining...
NFC won’t reach critical mass in 2012. Will NFC reach critical mass, or is eBay CEO John Donahoe right in calling it "Not For Commerce" ? I guess I'm playing right into the cliché. However instead of looking back at "best of" fodder, I recently...
Use popular social networks and their native share buttons to enable mass content distribution with just one click. Having a unique, exclusive and captivating story is critical to getting noticed. A massive explosion of content has, in part, driven...
While these new product offerings have a long way to go to create critical mass, you can’t deny that social signals across Twitter, Facebook, and Google will play a larger role in where pages rank. Search plays a critical role in demand generation...
To use their own words "on the Internet, there is no such thing as a lab-test" so the effect of +1 votes on ranking cannot be measured in isolation of seasonal trends, geographical differences, a sudden critical mass of users and Google's own...
Well, part of it has to do with Google having already hit critical mass, but part of it has to do with the value that Google offers marketers over Facebook. As Facebook has entered the mainstream marketing mix, marketers are having to decide how...
Otherwise, the odds that a critical mass of viewers will discover it are slim to nil. More than 35 hours of video content is uploaded to YouTube every minute. This means 2,100 hours of video is uploaded every hour, or 50,400 hours of content is...
We have begun to establish critical mass, especially on a global basis," said Weiner. Speaking at the Web 2.o Summit, LinkedIn CEO Jeff Weiner said Linked has 85 million members and is adding a new member every second or 86,400 members a day and...
This almost always means that the advertiser is paying too much for the click; however, it presents a great opportunity to quickly create mass-scale efficiency. Geo-modified: With Google Instant auto-suggesting geographically focused search terms...
So, YouTube has achieved "critical mass. On Friday, YouTube co-founder Chad Hurley stepped down as the company's CEO. What impact will this have on YouTube and video marketing? Frankly, it won't have much impact at all.
Yes, you can have direct interactions with individual customers, but overall you're looking to reach a mass of people and create buzz about your product or service. It's critical to put together a campaign that fits the medium you use, and will be...
The office move and new hires will give Skype critical mass to develop new segments. Skype, the chat, voice and video calling platform has plans to extend its reach to consumer electronics and mobile devices and the first step will be to move its...
