SEO News

Mary

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  1. Writing Your Way to the Top of Search and Social Results

    Going for the Hail Mary of long-form content such as a case study, guide or in-depth analysis? Search and social media writing - we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  4. Doodle 4 Google 2014 Contest has Begun

    Mary Pope Osborne, former president of the Authors Guild and award-winning author "If I could invent one thing to make the world a better place. This is the thought occupying many young minds right now.

  5. 4 Google Changes and How Online Merchants Can Adapt

    Google updates its search algorithm more than 500 times a year. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page, which highlights changes since 2000. If you're looking to catch up on Google's most...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I asked the organizers of several of these groups four questions about hot industry topics and here are the answers that Antonio Casanova (AC), Bob Tripathi (BT), and Mary DuQuaine (MD) shared with the SES community: