SEO News

Mary

RSS
  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major...

  2. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here’s an outline of how AdWords ad group bidding...

  3. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  4. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the Q4 2011, and an 8 percent increase over the the third quarter of 2012.

  5. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and...

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Smartphones are now the fastest spreading technology in human history, and – as Mary Meeker just reported – 13 percent of all Internet traffic now comes from a mobile device, up from 4 percent just two years ago,” said John Denny, VP Marketing...