Amazon has announced a new sign-in service, Login with Amazon. As an ecommerce driven company, this is an interesting and intelligent move for Amazon, one which raises notable questions for social sites with login services, online business owners...
Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video studio and hooking up with CNN for a content deal.
Google Shopping has been around long enough that various merchant resources are now available, both from Google and from third party agencies. If you want to know how to add products on Google Shopping, a simple Google search will yield a ton of...
Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and where BOTW is going.
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major...
Mary Monserrat-Howlett of nvi contributed to this post. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional...
Mary McCarthy coined the famous expression "We are the hero of our own story. While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate picture of the channels and...
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Although there has been no official announcement or comment by the social media giant, the long-rumored idea of Facebook...
One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here’s an outline of how AdWords ad group bidding...
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
Google has announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature. Developers building apps for Android, iOS, or the web can now add a feature enabling users to...
Here’s how Majestic SEO report the blog’s backlinks discovery rate – and that of the Argyll and Bute Council, and ‘Mary’s Meals’ a charity supported by young Martha. Sometimes a breaking news story spreads like wildfire.
Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up. AdWords Labels are Great for Testing Testing is crucial for PLAs.
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to...
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the Q4 2011, and an 8 percent increase over the the third quarter of 2012.
Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and...
Mary Meeker expects that the amount of content and data on the Internet will double by 2014. Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience.
Rather than trying to create the next "viral hit" – the strategic equivalent of throwing a Hail Mary pass – a lot of marketers have stopped crossing their fingers and started optimizing their content so that millions of people will discover, watch...
