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Marx

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  1. Build Relationships, Not Links

    Karl Marx’s theory of production and consumption says, “When basic needs have been met, this leads to the creation of new needs. Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Incentive Targeting was founded in February 2007, by Ben Sprecher and Joshua Herzig-Marx. Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. In an announcement on their homepage, Incentive Targeting...