This report was inspired by Marty Weintraub's article "Google Analytics, Conversion Tracking & Single Segment Reporting Power. Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to...
The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...
Marty Weintraub at aimClear wrote a fantastic piece on female speaker stats that he gathered from 19 conferences. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers.
AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while...
Marty Weintraub, Founder & Evangelist, aimClear, will give the morning keynote, Optimizing Humans! The 14th annual SES London will be held 18-21 February at the Queen Elizabeth II Conference Centre. With three ‘kick-ass’ keynotes, 36 sessions on...
Marty (Weintraub) wrote a post entitled Thanks GM, That Leaves More Facebook Ad Impressions for Me after GM’s announcement. Merry Morud and Justin Freid know social ads. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook...
With an increasing number of SMBs exploring the power of social media, here is a list of potential pitfalls to avoid with guidance from aimClear Co-Owner and Founder Marty Weintraub, author of “Killer Facebook Ads.
Marty Weintraub, co-owner and founder of aimClear Online Marketing Agency, also shared some marketing wisdom for Penguin victims looking to come in out of the cold: Google promises! But what does that mean to the small- to medium-sized business owner?
In the WTF category, this ad showed up in aimClear CEO Marty Weintraub’s Facebook account the other day. Dear justanswer.jp, there is nothing about Marty’s profile to indicate he speaks Japanese. Facebook ads can be horrible, awesome and (sometimes...
It’s hard to get a hot dancing date, sitting at home alone, eating leftover Super Bowl food and watching “The Voice. In social media as in life, one must get off one’s butt and venture out into the world to make friends.
The Art of Data-Driven Social Marketing,” will be given by Marty Weintraub, CEO of aimClear. Weintraub said. Weintraub has written extensively for respected Internet marketing trade publications and is the author of the book “Killer Facebook Ads.
We haven’t even touched on targeting individuals at specific companies (suggested reading: Marty Weintraub’s post, “Radical LinkedIn B2B #PPC: Targeting Competitor's Employees”). In fact, they are adding one new member per second.
Killer Facebook Ads" by Marty Weintraub was officially unveiled at SES San Francisco this week but don’t let the name fool you. Weintraub’s Chapter 2, along with #ProBook’s Joe Chernov and Armano, emphasize the criticalness of setting Key...
This report was inspired by Marty Weintraub's article "Google Analytics, Conversion Tracking s excellent "Web Analytics 2.0" book. Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided...
Day 2 at SES Toronto featured several social media sessions such as Social Media Solutions on a Budget with Lisa Buyer Greg Jarboe) and Killer Facebook Targeting Tactics by Marty Weintraub. Weintraub called this the golden age of marketing, thanks...
This year’s star-studded speaker list features industry luminaries Bryan Eisenberg, Eric Enge, Brad Geddes, Andy Beal, Liana Evans, Bill Hunt, Debra Mastaler, Dave Naylor, Lee Odden, Crispin Sheridan, and Marty Weintraub, among others.
To begin his talk at SES Toronto, Marty Weintraub identified three classes of Facebook targeting tactics that every Facebook marketer ought to have at their disposal. Marty Weintraub sees inferred targeting as the place for a marketer to “go deeper.
With about 100 million users worldwide and a business-forward focus, LinkedIn Ads get all the ink when it comes to B2B social B2C targeting. However Facebook Ads, featuring an astounding 600 million-user global user base, is a formidable ecosystem...
Although you may not see firsthand use of companies targeting their competitor's employees for hire, Marty Weintraub's step-by-step tutorial demonstrates how the guerilla nature of acquiring talent just got kicked up a notch.
Recently, I overheard my boss, Marty Weintraub, working to convince a potential client that LinkedIn and Facebook represent fertile landscapes worth mining. From industrial welding supplies to time tracking software, the holy grail of paid B2B...
