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Martin Sorrell

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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    If you read on, WPP’s Sir Martin Sorrell actually said they plan to double their Facebook ads spend this year, to about $400 million. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are...

  2. Advertising Association Urges DOJ to Approve Microsoft-Yahoo! Search Deal

    Martin Sorrell, CEO of WPP The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo! search deal.

  3. Microsoft Launches Live Search Cashback and Live Search Farecast

    Microsoft's Live Search cashback creates a real incentive for consumers to connect with our clients,” said Sir Martin Sorrell, chief executive of WPP. Microsoft Corp.today announced it will offer ad-funded cash rebates to customers who find and...