If you read on, WPP’s Sir Martin Sorrell actually said they plan to double their Facebook ads spend this year, to about $400 million. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are...
Martin Sorrell never said a truer word when he described Google as a "frenemy. Many agencies, publishers, and advertisers across Europe have been sent documents by the European Commission (EC) recently, requesting detailed information about the...
Martin Sorrell, CEO of WPP The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo! search deal.
Forget the cautious optimism we've heard from the like of Sir Martin Sorrell of late: "Anyone who thinks 2010 is going to be better than 2009 is kidding themselves and has probably still got their head in the sand," says Weller.
Microsoft's Live Search cashback creates a real incentive for consumers to connect with our clients,” said Sir Martin Sorrell, chief executive of WPP. Microsoft Corp.today announced it will offer ad-funded cash rebates to customers who find and...
WPP Chief Martin Sorrell fired back on the announcement and the hits just keep coming. There I was in Paris, only minutes away from the announcement that Eric Schmidt and Maurice Levy had a newly found friendship.
At the World Economic Forum in Davos, the Google Publicis partnership elicited a scathing exchange between WPP CEO Sir Martin Sorrell and Publicis CEO Maurice Levy. Sir Martin Sorrell told Reuters: Nikki Sandison of Brand Republic reported the...
