While ecommerce businesses already have seller rating extensions that allow for review markup, review extensions lend itself to businesses with intangibles. Endorsements and accolades from past and current customers are increasingly important to...
Semantic markup allows search engines to understand, beyond just crawling, content. Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the...
Google has already announced that brands will be able to insert markup into their email campaigns that will integrate seamlessly with Now, triggering special content cards and alerts when a user receives an email to their Gmail address.
I use WordPress exclusively and I always recommend Yoast's WordPress SEO for adding Open Graph and breadcrumb markup to your site. Don't skip name, address, phone, business description, events, offers, and other better-known markup opportunities...
Second, for advanced webmasters, there is the Structured Data Markup Helper. If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools to make it easier for webmasters to provide...
The Lead Generation Card is the newest addition to the Twitter Cards markup, which attempts to make sharing content within Twitter more engaging. Select advertisers can now build their email marketing list right in Twitter.
In addition to CTRs being higher for search results with vs.without authorship markup, many have theorized that Google will start using an author's influence in determining how to rank content created by them for relevant queries.
Since announcing the schema.org project two years ago, little has changed with the markup. The logo designation is part of the Organization markup within schema.org. The tag markup looks like this: code>
To learn how to add schema location markup check out Carrie Hill's step-by-step article. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
SEOs have been saying that authorship markup and other rich snippets are the future of SEO. The underlyings of authorship markup on Google link directly to Google+, where your identity has been verified.
If the blog doesn’t add the markup, you don’t get the credit. No, but you can link your Google+ Page (Business Page) to your website using the rel=publisher markup. The more sites and authors that implement authorship markup, the less...
Structured Data First Steps: Adding Schema Location Markup to Your Website How to Add Reviews to Your Site Using Schema Structured Data Markup We need to take a step back and pat ourselves on the back for all of the great things we do every day.
For example, meta robots, the canonical URL tag, nofollow, authorship markup, etc. I use my programming skills on a regular basis in SEO, and especially when performing SEO audits. Various helpful SEO tools can be incredibly helpful in assisting...
Implement the Authorship Markup. Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles, or people you're connected with on various social...
In fact, I think of rel=author as the markup/signal that Google created for the purpose of finding a meaningful way to extract useful ranking data out of social signals. In "SEO Revelations for 2013", I wrote this about rel=author: "This will be...
Markup Rich Snippets markup provide the ratings, reviews count, and price range. Markup your data! First a caveat! CTR studies are both fun and farcical. When no two search results are the same, predicting the percentage of click-throughs in...
Event markup is brilliant for local search as you can show off clearly to interested people you are participating in that thing they are interested in. Semantic markup of data is great as it means you can have a better looking result – we all know...
When Google introduced authorship markup in 2011, Google did note that they were "looking closely at ways this markup could help us highlight authors and rank search results. It's no understatement to say that Google's former CEO Eric Schmidt is...
Using semantic markup like the Schema.org protocol helps third parties interpret and use your public HTML. Just adding NAP (name, address phone number) semantic markup to your local store pages that exactly matches the data provided to the Google...
This is best achieved by maintaining a consistent base language throughout your website and declaring the default language in the header markup of each page. Supporting multiple languages on websites is nothing new, but with browser and search...
