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  1. Last-Minute SEO - Here Come the Holidays!

    Most holiday markets are very competitive. Because they are less competitive and require less effort, you can target more of them. Well, that depends on when you read this, but let’s say it is just after Labor Day and your target is the Christmas...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Identifying new markets to target. Global companies will find gender data very useful to know where their biggest emerging markets are within gender splits. This helps you see patterns and changes in Age group activity over time and easily spot...

  3. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. But for the purposes of this article, the information gleaned in step 2 allows you to begin engaging...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We may find new channels for increased visibility, other markets we can expand into or with this screen shot we can see Sears.com gets 24.3 percent of its traffic from referrals. Visibility for keywords searched and content sites that your target...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. Data management platform: These have a direct relationship with data suppliers, which allows...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Although Russian mobile Internet has been a step behind Western markets, it is rapidly growing. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47 Russian Rubles the...