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  1. Implementing your Search Strategy for the Latino Market, Part 2

    Matt Williams, VP of Prominent Placement, concurs by saying you should create country-specific, regionally-targeted, even demographically targeted, Latino-oriented campaigns. Matt Williams, VP of Prominent Placement, says to follow important dates...

  2. Implementing your Search Strategy for the Latino Market, Part 1

    According to Matt Williams, VP of Prominent Placement, model numbers and English name brands are things that will still optimize better in the English language with a Spanish language audience. Spanish language speakers will type these things in...