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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Not only is it their home turf, but we all know that Google will favor a local over a...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. This partnership will help open the competition in digital marketing and will facilitate global...

  3. The Search Agency Launches Local Search Campaign Management Platform

    But in local markets, where spending levels, query volume, and competitive intensity are less, these services are not cost-effective. ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says...

  4. BlueGlass Acquires Idealizer, Secures European Hub

    We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings mirror what...

  5. How to Launch an English Only Global Search Marketing Campaign

    Organic search marketing may work for English speaking markets, but does take time and investment. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy.

  6. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Meanwhile, Yahoo released its Net Index Study for Southeast Asia to provide consumer insights for advertisers targeting the emerging markets. While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the...