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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Optimizing for Local Markets The two SEO elements to focus on for mobile apps and the app stores are content and links. The descriptive content submitted with the app is vital to the app’s success in the app store when submitting an app to app stores.

  3. The Search Agency Launches Local Search Campaign Management Platform

    But in local markets, where spending levels, query volume, and competitive intensity are less, these services are not cost-effective. The Search Agency has launched an automated alternative that lets search resellers get better results for small...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    This idea is great in theory, and there will even be times when this is the best option, but with many large and competitive markets this is a recipe for failure. Still, as common markets mature and competition increases, optimizing abroad may...

  5. BlueGlass Acquires Idealizer, Secures European Hub

    We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings mirror what...

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    If you are a digital marketer connected in any way to driving results in local markets, you need to begin orienting your brain toward the unique set of local seo best practices that help you rank high in local search results,” noted Denny.