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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. Before 2012, local advertisers had to rely on Western colleagues for their RTB needs, but after some...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman was especially excited about this campaign because it allowed for testing new markets with high potential for visitors. She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high...

  4. Key Factors to Effective Competitive Analysis as a Small Business

    After all, you have to compete with the big boys that have already established names in their markets and have their Internet marketing programs in place. Businesses both large and small in all sorts of different markets are taking advantage of all...