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  1. Search Engine Marketing Checklist for Hotel Marketers

    Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing. In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Defend yourself by being local. Not only is it their home turf, but we all know that Google will...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. Before 2012, local advertisers had to rely on Western colleagues for their RTB needs, but after some...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman was especially excited about this campaign because it allowed for testing new markets with high potential for visitors. She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high...