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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. This idea is great in theory, and there will even be times when this is the best option, but with many large and...

  2. SEO Your Website For Foreign Languages in Your Domestic Market

    In the U.S.notably, MySpace saw some great success with MySpace Latino before Facebook came along and blitzed the social networking scene. Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing...

  3. Bebo Expands to Five More European Countries

    Facebook Expands to Hebrew and Arabic; Bebo Expands to Latino Community The proven success of our platform in the UK and Ireland positions us well to expand into these dynamic continental European markets.

  4. SearchDay | What Should You Do When You Get Canned?

    Expanding into new markets is a key pillar of our growth strategy, and we see huge potential for the growing Latino . Facebook Expands to Hebrew and Arabic; Bebo Expands to Latino Community Posted by Nathania Johnson Mar 12, 2009 Facebook has...

  5. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market. We have built a Latino-exclsuive network for almost 4 years now, building alliances with Hispanic news websites, most of...

  6. Implementing your Search Strategy for the Latino Market, Part 2

    Search marketers must know the service capabilities of the global-brand search engine vendors servicing Latino regional markets. Paul Saffrey, managing director of SilverDisc Chile, says you should compare search engines advertising geo-targeting...

  7. Implementing your Search Strategy for the Latino Market, Part 1

    In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...

  8. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares with Search Engine Watch correspondent Grant Crowell about his chairing of Search Engine...

  9. Planning your Search Strategy for the Latino Market

    Distinguish between Latino search user segments In this segment we present recommended preparation strategies by established search marketing professionals in the Latino arena, along with a resource list of how and where to start your own Latino...