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  1. How to Target Ethnicities on Facebook

    Segmenting target markets by ethnicity has been a traditional marketing tactic, one that may seem a bit taboo today. Target specific Hispanic or Latin-American countries: To accomplish this, simply use traditional interest footprints for declaring...

  2. How to Launch an English Only Global Search Marketing Campaign

    Targeting the English Speaking Expatriate Markets Once you’re done identifying your English speaking markets, the next step would be to identify expatriate markets. People, especially in non-English speaking countries, tend to be suspicious of...

  3. Top Level Trends of SEM Worldwide in 2010 and 2011

    Latin American Markets To be fair, there are other search engines in markets that Google has under control. UK Markets But there are still two major differences between these markets. Now in the beginning of a new year, it is vital to not only look...

  4. Embracing the Nation -- Why Localizing by Country Works

    Consequently, when you're looking at the practicalities of exporting to foreign markets using foreign language websites, it can be tempting to try and save on web hosting and translation costs by targeting your websites by language rather than...

  5. Localizing Websites: Why it Pays to Target Countries and Not Languages

    In a struggling economy, it seems obvious that the best course of action for any business that wants to expand, or indeed survive, is to look at markets outside of their local area. So if we take it for granted that exporting is a sensible business...

  6. CondeNast Portfolio: Google Baffles Us

    He also wrote daily commentary on Latin American markets for the former news service Bridge News, freelanced for a variety of publications, helped set up the New York bureau of a financial website, and created the Economonitor blog for Roubini...

  7. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    What are the services and features that allow for a press release to be optimized for the search engines, and better able to reach Hispanic markets through the search engines? Whenever we do work in Latin America, we work with Business Wire Latin...

  8. Implementing your Search Strategy for the Latino Market, Part 2

    Paul Saffrey, managing director of SilverDisc Chile, says you should compare search engines advertising geo-targeting capabilities for Latino markets, since not all of the features and reach that are already provided in their U.S.version may carry...

  9. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares with Search Engine Watch correspondent Grant Crowell about his chairing of Search Engine...

  10. Planning your Search Strategy for the Latino Market

    Hispanic and Latin American search markets. Right now the Latino market, especially the Latin American market, is several years behind the U.S.market in complexity of search queries. Hispanic and Latin American groups (local, age groups, and gender...