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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. The worst thing you can do is to make your geo-location tool on your site written in the local...

  2. BlueGlass Acquires Idealizer, Secures European Hub

    We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. BlueGlass’ international expansion is aimed at combining a system of outreach, with an online marketing and content creation strategy.

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. But without creating a strategy for localizing brand messages to these markets, retailers put these...

  4. The Growing Importance of International Mobile Search

    Mobile searches can be even more important when dealing with international markets. The incidence of mobile search is also high in other developing markets, including the other emerging economic powerhouses of the BRIC nations (Brazil, Russia...

  5. How to Launch an English Only Global Search Marketing Campaign

    You may be surprised that your competitors are leveraging international markets when you aren’t. Organic search marketing may work for English speaking markets, but does take time and investment. If you’re thinking of trying out a few markets for...

  6. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Meanwhile, Yahoo released its Net Index Study for Southeast Asia to provide consumer insights for advertisers targeting the emerging markets. According to the study in partnership with Nielsen, search plays a significant role in the overall...

  7. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Google’s Global Market Finder is a great way to get an overall idea of the search volume for your top keywords in international markets. Before launching into foreign markets with translated websites, there are some simple steps you can undertake...

  8. How to Test International Search Marketing Opportunities at Low Cost

    An important part of the exercise is to identify which markets offer the greatest marketing potential. It's not that difficult to run up a campaign and do some low level testing -- even in several markets at the same time -- and get some great...