We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. BlueGlass’ international expansion is aimed at combining a system of outreach, with an online marketing and content creation strategy.
Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. But without creating a strategy for localizing brand messages to these markets, retailers put these...
Mobile searches can be even more important when dealing with international markets. The incidence of mobile search is also high in other developing markets, including the other emerging economic powerhouses of the BRIC nations (Brazil, Russia...
Business entries into new geographic markets are often accompanied by tedious bureaucratic processes in order to set up a business and start operating in a foreign country – and China is most certainly not an exception.
In Asian markets, Baidu commands as much as 80 percent of the market and only in Japan has Google teamed up to provide a search engine presence. Finally, for link research Harrington liked SEOmoz Open Site Explorer for international link research...
Start by carrying out local research into your desired markets. One international website isn't going to cut it when you expand your product to the masses, especially nowadays when growing internationally requires communicating locally.
When we look at brands and businesses based out of the U.S.especially in the EU, they’re almost all international and most don’t have independent ccTLDs in the markets they target. 2011 was a fantastic year in international search marketing.
It would seem obvious to point out that the greatest benefit of foreign language Internet marketing is the opportunity to reach new markets, or to penetrate further into markets that may already be partially catered for with English alone.
You may be surprised that your competitors are leveraging international markets when you aren’t. Organic search marketing may work for English speaking markets, but does take time and investment. If you’re thinking of trying out a few markets for...
Global Market Finder isn’t infallible, as it uses direct translations of keywords, which may not be the best performers, but it is still useful for giving you an idea of the SEO potential of foreign markets.
Meanwhile, Yahoo released its Net Index Study for Southeast Asia to provide consumer insights for advertisers targeting the emerging markets. According to the study in partnership with Nielsen, search plays a significant role in the overall...
Google’s Global Market Finder is a great way to get an overall idea of the search volume for your top keywords in international markets. Before launching into foreign markets with translated websites, there are some simple steps you can undertake...
Launches New Mobile App for Emerging Markets, Makes Discovering Yahoo! Twitter Confirms It Has Passed 200 Million Accounts, 70% of Traffic Now International - ReadWriteWeb Here's a roundup of today's other search news and headlines from around the...
An important part of the exercise is to identify which markets offer the greatest marketing potential. There are actually many of these available specific to local markets and, while they don't create the kind of brand presence and reputation that...
For search marketers, this means that if you want to take advantage of the rapidly increasing economic power of BRIC consumers, you'll need to adapt your search marketing strategy for these mobile-friendly markets.
For search marketers, this means that if you want to take advantage of the rapidly increasing economic power of BRIC consumers, you'll need to adapt your search marketing strategy for these mobile-friendly markets.
As for the global Yahoo Microsoft search alliance, a Singapore based Yahoo PR spokesperson says they would start transitioning international markets this year with all global customers and partners expected to be transitioned by 2012.
This option, then, is best suited for enterprise level e-commerce operations that depend on maximizing sales in several markets at once, and have sufficient marketing budgets to do so. The reality of marketing abroad is that while some markets...
Hispanic and Latin American markets. International Search China's Hudong seeks anti-monopoly probe against Baidu - International Business Times Join us on the bridge for International Women's Day 2011 - Official Google Blog
Now in the beginning of a new year, it is vital to not only look to the past but to the future for the possibilities of Internet marketing, especially for those looking outside of the biggest non-English speaking markets.
