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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup...

  2. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. This partnership will help open the competition in digital marketing and will facilitate global...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Although Russian mobile Internet has been a step behind Western markets, it is rapidly growing. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazilians are receptive to mobile advertisements...

  5. The Search Agency Launches Local Search Campaign Management Platform

    But in local markets, where spending levels, query volume, and competitive intensity are less, these services are not cost-effective. The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses...

  6. BlueGlass Acquires Idealizer, Secures European Hub

    We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings mirror what...

  7. Yandex Just Passed Bing to Become 4th Largest Global Search Engine

    The audience growth continues to evolve and grow in Russia, however, global growth in Western markets where Microsoft has most of their share has slowed down. Regardless of all that, I wasn’t expecting to see Yandex, which doesn’t have nearly the...

  8. Going Global: Localize Your Message for Holiday Retail Traffic

    Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. But without creating a strategy for localizing brand messages to these markets, retailers put these...

  9. The Growing Importance of International Mobile Search

    The incidence of mobile search is also high in other developing markets, including the other emerging economic powerhouses of the BRIC nations (Brazil, Russia, India, China) and the CIVETS grouping (Colombia, Indonesia, Vietnam, Egypt, Turkey, and...