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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. Today, we are finding it much more effective than classic display media buying due to the fact that the...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Although Russian mobile Internet has been a step behind Western markets, it is rapidly growing. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazilians are receptive to mobile advertisements...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Plus, 8 out of 10 biggest ad markets in the world (Zenith Optimedia) are competing, so the level of interest and accompanying interest from brands and marketers will be huge. SW: The Winter Olympics and the Super Bowl are great sporting spectacles...

  4. Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

    Multiple pay-per-click (PPC) studies have been released covering the second quarter of 2013 and it paints a positive picture on the increase spend and conversions in the paid search markets. Covario released the global paid search spend analysis...

  5. Protecting Your Online Brand – Don’t Forget Your Nicknames

    They can also ensure your domains are registered in key extensions relevant to your current markets and keep up-to-date with new domain extensions being made available that may affect your business. While online marketing is still a major tool for...

  6. The Search Agency Launches Local Search Campaign Management Platform

    But in local markets, where spending levels, query volume, and competitive intensity are less, these services are not cost-effective. The Search Agency has launched an automated alternative that lets search resellers get better results for small...

  7. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    This idea is great in theory, and there will even be times when this is the best option, but with many large and competitive markets this is a recipe for failure. Still, as common markets mature and competition increases, optimizing abroad may...

  8. BlueGlass Acquires Idealizer, Secures European Hub

    We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings mirror what...

  9. Going Global: Localize Your Message for Holiday Retail Traffic

    Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. But without creating a strategy for localizing brand messages to these markets, retailers put these...

  10. The Growing Importance of International Mobile Search

    The incidence of mobile search is also high in other developing markets, including the other emerging economic powerhouses of the BRIC nations (Brazil, Russia, India, China) and the CIVETS grouping (Colombia, Indonesia, Vietnam, Egypt, Turkey, and...