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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    The post announcing broad match modifiers says close variants for exact match for international markets is in the testing stage. Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize...

  2. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in slightly below the street because of the "well-publicized Google SEO algorithm (Panda) changes. Google Panda 4.0 rolled out in May and several websites were...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. If you're reading this, then it's highly unlikely that you avoided hearing about the recently...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new opportunities. Global companies will find gender data very useful to know where their biggest emerging markets are within...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You should test new markets, or perhaps re-test markets that didn't work previously. Also, you may have to establish new KPIs for these expanded markets. Even though this happenstance is commonplace, there is an inherent danger lurking in your...

  6. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you...

  7. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor, hardware developer and publisher. By being customer-centric, continuously optimizing and innovating...