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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor, hardware developer and publisher. By being customer-centric, continuously optimizing and innovating...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We may find new channels for increased visibility, other markets we can expand into or with this screen shot we can see Sears.com gets 24.3 percent of its traffic from referrals. Internet Marketing is getting more and more competitive and if you...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. One of the fastest growing trends currently in digital marketing is real-time bidding.

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    It's compelling for some markets, particularly those where purchases might be delayed. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Although Russian mobile Internet has been a step behind Western markets, it is rapidly growing. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's number of U.S.households to determine your share of voice across markets. Advanced prospectors profit because they know where to look to find the nuggets...