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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. If you're reading this, then it's highly unlikely that you avoided hearing about the recently...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new opportunities. Global companies will find gender data very useful to know where their biggest emerging markets are within...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You should test new markets, or perhaps re-test markets that didn't work previously. Also, you may have to establish new KPIs for these expanded markets. Even though this happenstance is commonplace, there is an inherent danger lurking in your...

  4. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor, hardware developer and publisher. By being customer-centric, continuously optimizing and innovating...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We may find new channels for increased visibility, other markets we can expand into or with this screen shot we can see Sears.com gets 24.3 percent of its traffic from referrals. Internet Marketing is getting more and more competitive and if you...

  7. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. One of the fastest growing trends currently in digital marketing is real-time bidding.

  8. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    It's compelling for some markets, particularly those where purchases might be delayed. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you...