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  1. Mobile Advertising Measurement: Winning the Long Game

    Burst campaigns are designed to move apps up the top charts in app marketplaces. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    And online marketplaces like Amazon and eBay accounted for a large chunk of online revenue. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks, payment...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Unlike historic marketplaces like Rome and Main Street, where customers have historically traveled to a static marketplace, today's customer is more transient than ever, forcing brands to meet customers wherever they are.

  4. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Still, says Google, “We've been pleased by the rapid adoption of Google Shopping in the retail community; tens of thousands of merchants, including many marketplaces, have come on board and are participating in Google Shopping via the new model...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. One question I get almost every week is, “why am...

  6. Top 5 Trends for Search & Social Media Marketing in 2012

    Customer interactions and purchases, in specific marketplaces such as travel, shopping, and dining, will occur with increasing frequency on mobile devices. The past year saw many new developments in online marketing, including evolving organic and...