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  1. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Why do so many CEOs fail to recognize the responsibility they have to lead the way in today's transparent, social marketplace? Most C-level executives are unaware of the impact their activity, or lack thereof, has on how their business will appear...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    This is where the love is – not just from the marketplace, but from search engines. This should always be planned and executed in the context of data to define and measure performance that supports the overall brand strategy and competitive...

  5. Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

    So we're also introducing the Google for Nonprofits Marketplace, which connects nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate,” said the official announcement of that program.

  6. Which Metric Would You Measure if You Could Choose Only One?

    The hypothetical one-metric software idea wouldn’t be realistic in today’s marketplace, but as an exercise in focus and prioritization, it makes a lot of sense. Search Marketing – Qualified Leads Those are great metrics to share on a presentation...

  7. 10 Reasons Why You Can't Miss #SESNY

    If you work in a vertical marketplace you know that brings its own set of unique challenges. There is no doubt that SES is recognized as the largest search and social marketing event in the space. SEO Egghead Jaimie Sirovich, author of the book...

  8. SEMPO New Board of Directors Brings Worldwide Focus

    It aims to represent common interests of companies and consultants worldwide and provides them with a voice in the marketplace and a foundation for industry growth. The Board of Directors of the Search Engine Marketing Professional Organization...

  9. SearchDay | The End of the Beginning

    Now, Marketplace has been given an overhaul, which has been developed by classifieds vendor Oodle. Facebook Marketplace: Now Powered by Oodle Posted by Mar 3, 2009 Facebook launched its Marketplace in 2007, giving users the ability to sell...

  10. Sales and Your Search Marketing Agency - Part 2

    There are many challenges involved in selling search marketing services, including the different types of prospects, how to thrive in a competitive marketplace, and whether you should hire a sales professional.