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  1. Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired

    The argument can be made that the decision to do so was at the expense of other, existing Second Life resources that are only NOW receiving attention, like search and marketplace issues (though both are works in progress, for sure)

  2. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    But the more important question for advertisers is: how are paid search ads performing in the new combined marketplace? With the transition to the Search Alliance beginning this past October, North American advertisers witnessed first-hand the...

  3. 10 Reasons Why You Can't Miss #SESNY

    If you work in a vertical marketplace you know that brings its own set of unique challenges. Well, if you're not quite sure, make a point of checking out the What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance session.

  4. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    He'll also share tips on how to be successful advertising in the new combined marketplace -- which should enable advertisers to reach up to 158 million potential customers and 30 percent of searchers in the U.S.according to comScore.

  5. Yahoo, WPP Partner To Sell Ad Inventory

    to develop a WPP marketplace, giving WPP's agencies even greater access to inventory, visibility across the market and insight into value. WPP intends to draw inventory for the WPP marketplace from Yahoo!