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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can turn Google PLAs into a program similar to Amazon, or a marketplace, where there's a locked in margin for your products. They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more...

  2. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Tmall.com – a business to consumer online marketplace eTao – a shopping search engine Taobao Marketplace – a consumer to consumer platform similar to craigslist/ebay auctions Taobao, similar to eBay and Amazon, is one of the largest online...

  3. Making the Leap: The Paid Search Marketing Toolbox

    The search engines are the marketplace we use to reach them. People and process problem still exist, but they're more strategic: How do we grow as an agency without adding staff? From small in-house accounts to ones with millions of keywords, it's...