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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Audience Connect leverages data from the BlueKai Audience Data Marketplace. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA).

  2. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  4. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. Online retailers continue to use traditional advertising...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    NDN began as a marketplace for the exchange of premium video. In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25...