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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25...

  2. Google Submits Response to EC Antitrust Regulators

    The Initiative for a Competitive Online Marketplace (ICOMP), which is backed by the likes of Microsoft, welcomed Google's response but said the most important thing was for the EC to act to curb any excesses in market dominance.

  3. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    In his post, Harnevo said, “As many of you know, video has been a key part of our overall strategy over the last few years, and since launching The AOL On Network in April of this year, we’ve seen tremendous traction in the marketplace.

  4. CIVETS: New Global Marketing Opportunities in Emerging Economies

    It's an ideal time to make contacts and create a presence in a relatively uncrowded marketplace. As the Colombian, Indonesian, Vietnamese, Egyptian, Turkish and South African nations reinvent their nations into attractive hubs for global trade, you...