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  1. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    What is a brand to do in this highly saturated and competitive marketplace for content? Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  4. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. If you're curious about what the state of ecommerce looked...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    NDN began as a marketplace for the exchange of premium video. In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. But digital marketers can be forgiven if they aren't as familiar with the fifth largest...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The close of 2013 represented just over a year of the service...