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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    This is the first time we’ve given the industry and the marketplace a sense of specifically how big social media revenues are. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Audience Connect leverages data from the BlueKai Audience Data Marketplace. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA).

  3. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...

  4. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    What is a brand to do in this highly saturated and competitive marketplace for content? Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  7. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. If you're curious about what the state of ecommerce looked...