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  1. Lead Scoring: How B2B Search Marketers Can Lead the Process

    More importantly, MarketingSherpa’s survey included of 1,745 marketers and found that 79 percent of B2B marketers are not engaging in lead scoring. According to the 2012 B2B Marketing Benchmark report by MarketingSherpa, three of the top four...

  2. Selling SEO During an Economic Downturn

    Research from the likes of SEMPO, MarketingSherpa, and Forrester is always excellent material to present, because quantifiable data often speaks directly to the decision makers. In a down economy heading into 2009, business development for SEO...