A recent MarketingSherpa article highlights the fact that more than half (53 percent) of B2B marketers surveyed indicated they couldn't (or didn't) calculate the ROI of their website strategies. How do you measure SEO performance now that "not...
To help drive traffic, marketers are now shifting their priorities to inbound marketing efforts like creating effective content such as such as blogs, webinars, white papers and press releases according to MarketingSherpa’s eighth annual benchmark...
Sixty-five percent of CMOs in the strategic phase are looking to convert followers to paying customers, and 63 percent wish to achieve or increase ROI from investments in social media, according to MarketingSherpa.
In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average conversion rates broken down by industry. The first striking thing about the MarketingSherpa chart was the type of...
Let’s also assume that your conversion rate from click to lead is 10 percent, above the average of 8.4 percent according to a recent research by MarketingSherpa. How many times have we seen the famous “SEO is Dead” title?
In those cases, you can use conversion rate averages from the MarketingSherpa's 2012 Search Marketing Benchmark Report, which pegs organic conversion rates at a median of 4 percent and an average of 8 percent.
More importantly, MarketingSherpa’s survey included of 1,745 marketers and found that 79 percent of B2B marketers are not engaging in lead scoring. According to the 2012 B2B Marketing Benchmark report by MarketingSherpa, three of the top four...
SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. Search engine optimization is a critical part of the B2B marketing mix.
In the early spring, a MarketingSherpa article highlighting the 2011 SEO benchmark report revealed that 20 percent of organizations surveyed had no process for performing SEO and 46 percent of marketers only had an informal process they randomly...
MarketingSherpa, an SEO research firm that publishes an annual benchmark report, has released its 2012 Search Marketing Benchmark Report – SEO Edition. However, MarketingSherpa has also backed each finding with more detailed conclusions, figures...
The MarketingSherpa chart below supports this notion, visualizing how the most difficult (yet effective) tactics involve the networking aspect of social media. As indicated in a recent MarketingSherpa blog post, two important points from those...
Still, the 2011 MarketingSherpa report on social media reveals "more senior marketing executives are expecting either quantifiable ROI or outcomes that contribute directly to ROI. While the importance of setting up a social media plan makes sense...
Second only to website optimization, marketers in a recent MarketingSherpa survey listed search and social as the top marketing tactics they plan to increase their budget for in 2011. With the explosive growth of major social networks like Twitter...
Research from the likes of SEMPO, MarketingSherpa, and Forrester is always excellent material to present, because quantifiable data often speaks directly to the decision makers. In a down economy heading into 2009, business development for SEO...
According to MarketingSherpa's 2008 Search Marketing Benchmark Guide, conversion/KPI by segment (23 percent) and click path analysis (16 percent) were two of the top three metrics ranked "Most Under-Used" by search marketers.click to enlarge
MarketingSherpa is a case study research team surrounded by some of the industries brightest minds. One inescapable reality of the SEM industry is that finding great employees is a challenge, even if one knows precisely where to look.
He is a regular speaker at PPC Summit, MarketingSherpa and SES events. Regular readers of my Content Advertising column know that ad delivery to the content network can be turned off – but only if advertisers know how.
But, according to a MarketingSherpa in-house SEM survey, conducted in July 2007, 58 percent of companies said finding SEM managers was more difficult than finding other skilled employees. It will last longer and be deeper than the last two...
Recognized by MarketingSherpa and topseos.com, TopRank helps Fortune 500 companies with Internet marketing consulting, training, and implementation services. Lee Odden, the CEO of TopRank Online Marketing, spoke at the News Search Engine...
In MarketingSherpa's Search Marketing Benchmark Guide 2008, you'll find more than half a dozen, including: If you haven't read Mike Grehan's ClickZ article, "Search and the changing face of public relations," read it now.
