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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool. Targeted marketing offering a service that adds value can be very successful when brands "put an ad in...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space is much easier to track and optimize. The merchant feed should be uploaded a minimum of every 30 days (although most...

  3. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. Once you have developed a list of targeted keywords, you must determine how these...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Earlier this week, Marie Haynes of HIS Web Marketing pointed out that those faulty redirect notifications had started going out. It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile.

  6. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. It’s open to all attendees and you can start making connections here that you can nurture all week.

  7. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more general digital marketing advice. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...