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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. Perhaps its because UX focuses on how users feel and marketing...

  2. Financial crime body tightens rules on company ownership

    Authorities need access to timely, accurate data to 'follow the money' in their investigations into suspicious financial activity, the Financial Action Task Force (FATF) said in new guidance issued last week, focused on beneficial ownership...

  3. Network investment works for Raiffeisen Centrobank in CEE

    Raiffeisen Centrobank is facing growing competition in individual countries, but having invested heavily to build a strong network right across the central and eastern Europe (CEE) region, it can spread the costs of its structuring team based in...

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool. Targeted marketing offering a service that adds value can be very successful when brands "put an ad in...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space is much easier to track and optimize. The merchant feed should be uploaded a minimum of every 30 days (although most...

  6. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. Once you have developed a list of targeted keywords, you must determine how these...

  7. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured...