SEO News

Marketing Vertical Challenge

RSS
  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The word and the concept are nothing new, but...

  2. Linking From Within: How to Generate Links Through Existing Relationships

    While this approach is certainly valid and should not be overlooked, I’d like to challenge it as the first place to start a link campaign. It can be easy to scale links from the profiles across your employee base, starting with those that have the...

  3. Qihoo Search: Dead on Arrival?

    Baidu, the current market dominator holding about 78.6 percent of the search engine market share, will prove to be Qihoo’s biggest challenge in finding its place in the market. According to Steven Millward, an expert in Asian digital marketing...

  4. Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner

    Either way, the data challenge mobile search engines ultimately face is that user led direct intention signals (i.e.the query string) are diminishing whilst the devices themselves hold the technological capability to send many many more contextual...

  5. Spring Forward with Search Strategies for Travel Marketers

    For marketers engaging with mobile users, it is important to ensure that you're able to distinguish mobile’s performance against other marketing channels. One of the most basic and potentially overlooked aspects of travel marketing is determining...

  6. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    One of the first things you do as a social media marketing manager is set up alerts related to mentions of your brand, products, partners, or affiliations. Although opportunities are ripe and plentiful if you know where to look, determining and...

  7. SearchDay | Judging PPC Performance

    VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. Their challenge is to convince government agencies...

  8. Getting Vertical Search Right: A Sneak Preview

    However, the main challenge is in conversion of traffic, and you can expect James and the other panelists to address other successful examples of vertical models. Lucky to have a vertical that lends itself well to viral marketing, Dingman hopes to...

  9. The Local Advertiser of Today and Tomorrow

    Local search is a vertical strategy with the rewards of lower leads cost with higher sales conversation. According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following...

  10. GenieKnows Its Verticals

    Health and wellness is one of the most active vertical sectors in marketing with an aging population growing more concerned year after year. We started with the choices surrounding going vertical. Local search is probably the most important...

  11. SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?

    Black, White, and Blue All Over» VERTICAL SEARCH: Expert advice on search marketing opportunities in targeting vertical marketsThe LA Times is in the midst of an aggressive online product rollout. Optimization by Numbers» OUTSOURCED: The inside...

  12. Highlights from the SEW Blog: February 25-29, 2008

    We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. SEMPO Running Agency Salary SurveyHaving successfully completed an...