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Marketing Travel Industry

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. Always have content written or associated with a relevant industry professional/expert

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You can isolate people who are in the travel industry (Q1), who have a great story to tell (Q2), and have given you permission to get in touch (Q3). If, for example, your client has three main sectors (e.g.travel, retail, and nonprofit), then you...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. For example, a B2B marketer could nurture leads by...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. Click to call should be an integral part of any e...

  5. Pinterest Explores Local Marketing with 'Place Pins'

    Brand publishers in the travel industry have hopped on board by curating pins for themed travel getaways like the “East Coast Beach Crawl” from the Travel Channel. Are you beginning to see how this could play out between a powerful brand’s travel...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Video content drives conversions: Mass video consumption within the media and entertainment...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  8. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    I'll never forget a meeting I had several years ago with the head of marketing for the Travel Channel. You can obtain insights across an industry to establish competitive benchmarks and inform best practices for content marketing within Facebook...