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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. This same process must be done on your clients and here is a post I...

  2. Native Advertising for Small Business: The Missing Link?

    Content discovery tools, like Outbrain and Taboola, are another type of native advertising. The two biggest content discovery tools are Outbrain and Taboola. Content discovery tools engage audiences better, amplify content’s exposure, and build...

  3. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. From more humble beginnings of White Hat SEOs touting "content is...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that will have the most impact?

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). The ultimate goal of search marketing is to identify profitable...