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  1. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    To hit those results, Google offers marketers five tips or action items to help them adapt to the new marketing concepts and opportunities made possible by mobile: Mobile marketing is no longer an aspirational play for some new pie in the sky.

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Top Tips From Brands on Dealing With Secure Search SEO has morphed into marketing. Proactive marketers took this into consideration a long time ago and began to focus on social signals and convergence, page-centric methodologies, and content-based...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketing is still viewed in an old-world way: as an expense, not an investment," said Matt Lawson, Director of Search Ads Marketing at Google. The advent of search marketing is still in its early days, and we have a long way to go.

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San Francisco Bay Area; Top Holiday/Q4 Marketing Tips Marketing Education SF, a group of marketers that are...

  5. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    John Gagnon shared tips on Search Engine Watch earlier this month on how to use this type of information to customize the timing of your online marketing plan. This data, along with Google’s research and a recent study by the National Retail...