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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of email. Fleck started off by saying that as you look at and think about email marketing, you really want to start with...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter PR Tips to Increase Media Coverage Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. Timing can make a difference and Dan Zarrella studied timing in his...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    There is a time and place for social marketing, and while it may not be the direct commerce Monetate talks about avoiding, the report does gives tips on how to boost social's role in ecommerce: Search and social have long been touted as the dynamic...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Avinash Kaushik is the Digital Marketing...