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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. There are tons of tools out there for gathering data and guiding our...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they "service" their three key personas well with each issue. I’ve written a lot previously here about aspects of content strategy...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more general digital marketing advice. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Content marketing is a great way to perpetuate these valuable recommendations. Obviously this type of marketing is niche-specific, so these examples are just meant to inspire you. Make a plan and create an overview of your goals and what your...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For more information on the mobile research coming from BrightEdge, including tips on how to choose and implement a mobile solution, the full report can be accessed here. As an SEO or marketing team, "one of the key things is that you are going to...

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. SES, the original search marketing event, makes its triumphant return in...