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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Regardless of your marketing discipline – digital, search, content or social – the same message rings true: "Reinvent what you do, how you do it and how you measure your success" Search, social, content, and digital marketers probably agree it's an...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine will become instrumental for brands looking to capitalize on real-time video marketing opportunities at tent-pole events.is the year of sporting events. And what better way to tease them than using a platform designed for real-time marketing.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Moving from old school to new school tactics across page, content, search, and social sets you up for success in 2014. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and, in conjunction, secure...

  6. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and share of spend. The rise in smartphone versus desktop CPCs isn’t all that...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  8. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Mobile marketing is no longer an aspirational play for some new pie in the sky. Businesses that understand this will win," writes Jason Spero, head of global mobile sales and strategy at Google. While most chief marketing officers are already...

  9. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Top Tips From Brands on Dealing With Secure Search SEO has morphed into marketing. Proactive marketers took this into consideration a long time ago and began to focus on social signals and convergence, page-centric methodologies, and content-based...