It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital strategy. Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The implication for sustainable social marketing strategy is to keep everything clean, and maintain your social presence just as cleanly as you maintain your website presence for SEO. For some insights on those questions, as well as how to attain...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Here's a quick recap of search and social marketing news and tips from the past week. Experts Talk About The Future of Search – Marketing Pilgrim
However, this strategy only targets customers who are already seeking you out using your brand, which means you're missing out on many potential new customers from non-branded traffic that offers a potentially higher lifetime value.
Blocking bots from a mobile site is a dated strategy and can actual hurt you when users search for a mobile version of your site. In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs...
The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. Evernote is good for keeping track of ideas and draft notes based on content and strategy discussions
To ensure they’re keeping up, marketers should measure their pages’ success against those of the competition; this provides an easy way to identify page strengths and weaknesses and quickly adjust strategy if necessary.
In the morning of the next day you might be trying get a hold of the editor of the lifestyle section of the Seattle Times and in the afternoon you are creating seven ad variations for a Google AdWords campaign, and that same night you and the CEO...
In 2013 mobile marketing and mobile ranking strategies will form a large piece of SEO strategy with a whole new universe of tactics and metrics rising over the search horizon. The New Mobile SEO Strategy
Align SEO efforts, tactics and strategy around how Engagement for Awareness My next few articles will dive deeper into the different roles that engagement, intent, actions, and interaction play throughout the search process and underscore how...
Run a report on the top 15 percent of your highest spend keywords — if the majority of them are unprofitable, then it’s time to review your bidding strategy. The daily budget cap could be limiting you; perhaps the settings are targeting computers...
Your social strategy should impact all your marketing channels and campaigns. There’s no reasonable argument against the fact that all your marketing efforts should be integrated into one single, agile, engaging strategy.
Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable content. But sometimes, and only sometimes, we notice ourselves borrowing tactics or techniques from traditional marketing practices.
Regardless of the strategy you apply, consider these helpful articles before getting started in 2013. There are many choices for businesses, entrepreneurs and marketing consultants but also some equity-based crowdfunding uncertainties with pending...
What’s needed now is to make search and keywords a foundational part of an integrated content marketing strategy. Some of the best thought leadership and strategy firms have been using this approach successfully for years – they come up with a new...
Yet, we enter the paradox – the easier a strategy is, the more likely it will be abused and lead to penalties. Together, we see the need for an overarching content strategy that coordinates written, video, and visual content pieces with social...
Social media editorial calendars create a cohesive layer to a content strategy that bridges the benefits of: Trends: Tie in the topics with keyword research and boost the SEO strategy. Microsoft Excel: This is the trusted standby and go-to solution...
