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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. I think every business's content strategy will vary depending on their unique goals and priorities. This allures them to jump in with little preplanned strategy, and...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy.

  4. How to Build Your First Content Marketing Strategy

    Are you tackling your first content marketing strategy? Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Developing your strategy will help your business in the...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. I think what Contently, BuzzFeed, Mashable, and...