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  1. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  3. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. Generally speaking, marketing strategy is concerned...

  4. 10 Lessons About Enterprise SEO

    Your web analytics system should be integrated with your CRM data, your ranking data and your social media performance data in order to get the most complete view possible of user behavior across your site and other digital marketing assets.