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  1. SEO vs. SEM Timelines: A Medical Analogy

    The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.

  2. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  3. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Safran thinks this influx stems from the increasing awareness and legitimacy of search engine marketing (SEM). Another thing drawing new blood into SEM is the relatively low barrier to entry, according to Safran.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to...

  6. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs. This is a great resource for marketers without a lot of extra time, but with a need for...

  7. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases are a key vehicle for link building strategies for many companies, noted Sharon Virtue, SEM Strategy Director of Marketwire. Is there hope for the over-used and abused press release when it comes to an online marketing strategy?