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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  2. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. You never stop working on your organic strategy just because you might have...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  4. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. It can help you find new keywords to target via paid search, find new...

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A great strategy is to leverage InMails. Leveraging public relations as an SEO strategy can give you a huge leg up over your competitors. It's a low-risk strategy that can yield big rewards. Media mentions allow you to give your content marketing...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put...

  7. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Map out the following items in your content strategy: The simplest way to avoid creating mediocre content on the fly is to have a documented content strategy. Once you have your strategy and your structure down, it's time to make your content...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your...

  9. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Also, this strategy is proactive because this is how good account managers provide new strategies and leadership. There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries...