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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And so you should really understand your audience's behaviors and put the consumer first ‐ that will be key to building your strategy. As you build an integrated strategy, you should put the focus and discipline into looking at the numbers and move...

  2. Why Social Media Listening is Important for Brands

    Leverage topic insights to improve their content, SEO, and PPC strategy. Marketing and public relations: Taylor Guitars Uses Social Media for Marketing & PR You just might be. If you're running social media for your business, you must listen to...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    This more holistic optimization strategy can boost performance and save you time in the process. Achieving A More Unified Digital Strategy Marketing would be the easiest job in the world. Because digital marketing and attribution modeling are...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve your Pinterest marketing strategy. Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or...

  6. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, it was even more powerful to put forth a similar strategy for search retargeting. Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin’s Moz team orchestrated a smooth move with its Twitter following and branded handle. When SEOmoz announced the rebranding move to just “Moz”, Twitter...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Social media has become a vital aspect of an integrated marketing strategy. Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. One of the most effective ways to optimize ROI...

  9. How to Dominate the Entire First Page of Google

    In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy. Your online reputation can impact virtually every aspect of your digital marketing program from the...