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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP...

  2. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see. According to Digitas, the lack of brands using Pinterest leaves a gap in overall...

  3. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Lisa Barone, VP of Strategy at Overit Casie Gillette, Director of Online Marketing at KoMarketing Associates Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in...

  4. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...

  5. Rise of the New School SEO Professional

    Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...

  6. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  7. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...