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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. And, "How do we further our marketing careers?

  4. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Evaluate where along that continuum your current content strategy falls, and adjust. Production focuses on quantity strategy. How to Adjust Your Content Strategy to Compete Much is hyped about the value and "magic" of social media marketing.

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Tailor Your Strategy Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? Influencer marketing isn't direct mail 2.0. Influencer marketing scales by building quality relationships with select people and...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content frenzy'; writing volumes of content while struggling to develop a cohesive strategy.

  8. 4 UX Tips That Will Improve Your Content Strategy

    You should do the same when it comes to creating your content strategy. Ask yourself these questions before you create your next content strategy: These four UX tips will provide direction as you plan, create, and implement your content strategy.

  9. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well-written. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers...

  10. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...

  11. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The first couple runs at this content strategy process will take longer, but all in all, the entire process shouldn't take you more than a couple of hours for each persona. For simplicity sake, let's assume you only have one type of person you're...