Lisa Barone, VP of Strategy at Overit Casie Gillette, Director of Online Marketing at KoMarketing Associates Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in...
Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...
By integrating with your marketing strategy you will be able to better target and predict social interactions and announcements. While the items listed above aren't all of the pieces to the social media marketing puzzle, identifying how you measure...
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
The implication for sustainable social marketing strategy is to keep everything clean, and maintain your social presence just as cleanly as you maintain your website presence for SEO. If you don’t have knowledgeable people indentifying influencers...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Percent of Time Spent Online is on Social Networking – Experian...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
Knowing you automatically have a mobile advertising strategy as part of your Facebook Page is an important thing that's resonating with SMBs," said Levy. This is exactly the lowered barrier that could finally get SMBs into mobile marketing en masse.
Education and Strategy is Paramount It is clear that proper education and strategy is lacking from many social presence online. Contrary to what the small and robust community of social media marketing professionals believe, the masses, which...
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. How do we, as search marketing professionals, defeat the legacy of spam?
For the best perspective on this question, it's best to take a step back and consider Google's marketing strategy. Get Ready for Google Glass: A Strategy For all the hype about Google Glass, not much has been said about how it's going to change...
Given all of these different areas to focus on for mobile, you need to adapt your strategy. Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session...
Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. Social sharing is a key part of Tourism Australia’s strategy.
Developing a social media strategy that works across all of a brand’s locations, however, is difficult, and several roadblocks should be considered before jumping in. Creating social media guides that clearly outline the appropriate messaging...
An attendee asked about his keyword match type strategy for a new account. Understand your metrics, your margins, your costs, and base your return goals on strategy – not forecasts. Several pay-per-click marketing leaders gathered in Austin, Texas...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
