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  1. The Rise of the User Experience Marketer

    Get real-life feedback and apply a qualitative, test-and-learn approach to your marketing strategy. UX Site Audits: Master the art of completing an initial UX site evaluation, so you can help guide your own content strategy and areas that need to...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Use this information to guide your strategy on message or audience development. Testing needs to become an integrated part of the paid social strategy, particularly as more marketers begin to take an always-on approach social advertising, rather...

  3. How Can SEOs Sell "Shiny, Sexy" Search?

    Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand favorability through news stories and press releases. At the panel, Kevin Ryan, chief executive (CEO) of Motivity Marketing, explained that "A lot of...

  4. Financial crime body tightens rules on company ownership

    The FATF is also carrying out an assessment of countries to test the effectiveness of individual jurisdiction controls, in line with a more aggressive strategy announced last year. These topics are of growing concern and importance for governments...

  5. Hedge Fund Lions' Den live now - Season 2

    EPISODE 2 - The PitchIn this episode each manager has just two minutes to pitch their idea and investment philosophy before facing one-on-one interrogation from each of the Lions, including a memorable encounter between Edwards and Kirk discussing...

  6. UBS offers bankruptcy remoteness and white-labelling twist

    Everyone talks about a tired market but there are a huge number of opportunities if you keep track of it," says Pete Clarke, the bank's global head of equity derivatives strategy in London. Edwards gives an example: "On implied volatility, we have...

  7. Network investment works for Raiffeisen Centrobank in CEE

    The group's strategy is to act as a boutique rather than a supermarket by providing a comprehensive range of structures and underlyings on a tailored basis. Raiffeisen Centrobank is facing growing competition in individual countries, but having...

  8. Commerzbank draws on bespoke and high volume issuance

    For us, that means focusing not on product and price, which is a failing strategy, but on client needs. Clients tell us Commerzbank does not always have the best price but it has the best delivery," says Jaime Uribe, head of financial marketing at...

  9. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. Be nimble and enjoy this time because it really is one of the best times of the...