It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP...
Keyword strategy All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Content strategy
Whatever your specific approach is, please question that approach if it's exactly the same as your desktop strategy. New connected devices are rolling out every day and the implications to paid search marketing are more critical than ever.
If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. While the marketing industry is still uncovering new ways to monetize Pinterest, those marketers who invest in experimentation and mastery now will be...
Competitive analysis can be good for both your organic and paid PPC strategies, and it is an extremely effective way to make your SEO strategy that much more versatile and successful – right from the start.
When we talk about the "who" of a content marketing strategy, we're talking about the target and the actual audiences for your content. Here again, data and analytics play a key role in content marketing strategy and execution.
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
There is a lot more that goes into a fully built out content marketing strategy, but there are the major foundation components. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to make the shift...
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the...
By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see. According to Digitas, the lack of brands using Pinterest leaves a gap in overall...
Facebook is finding some success on mobile because its ad strategy does not focus just on big brands. A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad...
Lisa Barone, VP of Strategy at Overit Casie Gillette, Director of Online Marketing at KoMarketing Associates Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in...
Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...
By integrating with your marketing strategy you will be able to better target and predict social interactions and announcements. While the items listed above aren't all of the pieces to the social media marketing puzzle, identifying how you measure...
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
