SEO News

Marketing Strategy

RSS
  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. By exploring the source links, we've been able to see the news coverage in context and understand something of...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Optimizing Your Content Strategy Through Social Listening

  3. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Tell us in the comments if you see other trends around headlines or if your headline strategy differs from the above. An often overlooked but critical part of content marketing is the headline. Given the importance of headlines to content marketing...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A great strategy is to leverage InMails. Leveraging public relations as an SEO strategy can give you a huge leg up over your competitors. It's a low-risk strategy that can yield big rewards. It's one of the most valuable online marketing strategies...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put...

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. Spotting differences in conversion rate, bounce rate, average order value, and more...

  7. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Map out the following items in your content strategy: The simplest way to avoid creating mediocre content on the fly is to have a documented content strategy. Once you have your strategy and your structure down, it's time to make your content...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your...

  9. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Also, this strategy is proactive because this is how good account managers provide new strategies and leadership. There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries...

  10. Content Conundrum: The Vanity vs. Performance Dilemma

    Publishing for personal need, awareness, and engagement is an important part of your content marketing strategy. It starts with a well-thought-out strategy, which is complemented by tactics. Many marketers actually rush to produce content via a...