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  1. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The industry has become overly dependent on keyword referral as a data point," said Chris Keating, VP, SEO, CO and Data Feeds, Performics. This new manifesto allows you to actually match your SEO and content marketing strategies to measurable...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Chris Keating VP, SEO, CO and Data Feeds - Performics We see this as a healthy development that allows us to further evolve toward broader strategies to help our clients acquire and retain customers. Optimizing content based around your audience...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Marty Muse, VP, Client Solutions Search and Earned Media Jeremy Sanchez, CEO, Global Strategies Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies It is critical that you know how your CMO is thinking...

  5. Geolocation Changes Google Keyword Rankings 69% of Time [Report]

    We spoke with Linkdex VP of Product/Marketing Matt Roberts, who believes the research raises more questions than answers, for marketers. They will then be able to develop geo-optimization strategies that maximize the opportunity to grow traffic and...

  6. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Site search on a retailer is a better indication of consumer intent than any Google data,” said John Haake, VP of Marketing at e-commerce media platform Hook Logic. Data is going to drive marketing strategies across platforms –are consumers...

  7. Nomenclature: The Industry Case For and Against SEO

    For Matt Roberts, Cofounder and VP Product at Linkdex, said SEO is moving quickly toward "earned media optimization. All channels featuring strongly in most evolved SEO strategies right now. The foray into marketing was a natural one over a period...