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  1. What is SEM? Depends on Who You Ask

    The best SEM strategies are built around coordination between the two sides. I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Greg Jarboe: What are your initial thoughts on Hummingbird and how (or if) it affects your future search strategies? CIMA - Chicago Interactive Marketing Association, Chicago’s only interactive-centric professional organization;

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Jeremy Sanchez, CEO, Global Strategies Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media

  5. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Using this data, you can adjust your marketing plan accordingly and change budgets or strategies between channels, if necessary. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors...

  6. Putting Search in Focus: Trends to Watch in 2013

    Content will continue to evolve, and the best search marketers will always be working on the next wave early, but focused on the underlying fundamentals, and how to leverage the latest trends into ongoing strategies, not to just change course and...