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  1. Your Guide to Structured Snippets for SEO

    This addition once again demonstrates Google’s unflinching dedication to providing users with the best online experience, regardless of how it affects businesses who have built their strategies around search marketing.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want their brand of snake oil. Can they describe previous UX design strategies beyond just...

  3. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  4. How to Dominate the Entire First Page of Google

    While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. While it seems obvious to buy your brand terms in paid search to acquire...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    The answer is that CPG brands often structure their keyword strategies using a variation of the practice of ‘brand laddering. Even so, there are key lessons to learn from examining the keyword strategies of CPG search marketers.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies Jeremy Sanchez, CEO, Global Strategies It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix.