It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather than hitting a specific revenue target.
He tried all the traditional business strategies to sell his product. We can now play on the same terms as huge companies – and be successful. And each time, attendees of the leading global event series about search and social marketing learned...
But I imagine there is much more potential value in testing core ad strategies against one another. The results of this experiment would likely yield better results than my punctuation test – the challenge lies in that it takes a more measured and...
Here are four tips Bailey shared with the planning phase for marketing strategies. Daily Content Plan: What trend terms are big the past 7 days and figure out what is trending right now that your company can take advantage of.
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? Remember that since the Venice update even generic terms with no location indicated in the query...
Search and social strategies to build links In terms of local, according to Google, 20 percent of all Google searches had local intent and 40 percent of Google mobile searches have local intent. Twitter home to majority of 10 million monthly global...
Backlinks" have challenged SEO experts to review current strategies. This has already happened for certain brand terms and may expand to non-brand terms over time. Marketers have tested paid media landing pages for years, trying to maximize the...
Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned media efforts, and have very refined paid strategies. Build a process by using a just one or two...
Analytics for existing competition: Your enterprise SEO strategies should support competitive intelligence. All your enterprise link building strategies are built to pursue 100 percent white hat practices.
One of the most effective "next step" keyword targeting strategies for clients involves focusing on "low-hanging keywords. It’s also much more interesting from an ROI perspective to execute against low-hanging keyword opportunities than to focus on...
While the strategies of brand and direct, interruption and permission, and broad and exact require different tactics, they’re all based on the same basic psychological toolkit. Once you’ve mastered exact match keywords, you can start writing ads...
The two massive chains are constantly challenging one another and the results of their Internet marketing strategies are somewhat surprising. Perhaps they realized that misspelling their store name is a commonality and therefore decided to bid upon...
Certainly this kind of an added dimension to search results will make the SEOs put on their thinking caps to churn out strategies to retain and improve search visibility for their websites. The keyness factor can be derived from the context of the...
SK: Corporate is always responsible for the vision, brand elements and content calendar specific to that vision – but regional, country-specific teams should be carrying out their own engagement and messaging strategies.
New Strategies and Segments Previously Not Possible! If we created tags that lasted a certain amount of time to more aggressively target people who had recently been on the site we had no flexibility in terms of changing those time windows based on...
However, clothing's pretty sexy so let's look at some ecommerce sites for industries that aren't quite so fun but are using marketing strategies that set them apart. Let's look at how their backlink history compares to that of Chicos and Coldwater...
SEO professionals can also suggest content strategies to create an overall more-rounded marketing strategy such as suggesting a blog post concept in association to a formal press release, or reminders to push certain social media posts harder than...
Brands must build image-focused marketing strategies aimed at not only engaging consumers, but driving to interaction points where information exchanges can prove useful for consumers and brands. While Klout was first to market with their influence...
Whereas even a year ago I would have said that sites appearing high in the SERPs would be good sites to contact, due to the truly amazing amount of spam and hacked sites that appear high up for certain search terms, I'd say you need to visit the...
Understanding Keyword Strategies Does your competitor bid on their branded terms? Digital media can play multiple roles within your overall marketing strategy. Understanding where your competitors are spending their money can help you plan how your...
