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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Using this data, you can adjust your marketing plan accordingly and change budgets or strategies between channels, if necessary. Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link.

  2. Putting Search in Focus: Trends to Watch in 2013

    Content will continue to evolve, and the best search marketers will always be working on the next wave early, but focused on the underlying fundamentals, and how to leverage the latest trends into ongoing strategies, not to just change course and...

  3. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Gone are the days of SEO “press release” strategies of write it, optimize it, distribute it and take an SEO power nap. Yes, professional online marketers share new press release SEO strategies that are actually not so new, according to SEO expert...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Brands must build image-focused marketing strategies aimed at not only engaging consumers, but driving to interaction points where information exchanges can prove useful for consumers and brands. Now, a user expects to tweet, post to Facebook, or...

  5. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Those mastering this power represent contrasting strategies that search engines would consider "good and evil. Knowledge-driven, very studious and analytical, derives useful insights from data, strategic (sees the big picture), avoids conflict...