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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    By some estimates, the average ROI for email marketing is $44 for every $1 spent, when executed correctly. However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    How do you value, measure ROI, and focus on the best performing content strategies? Now we're at the nexus of web analytics and content marketing – call it content metrics. A good analytics package will allow you to track referrals for each content...