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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe previous UX design strategies beyond just to "delight the user"? If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. On the Adobe blog, Stark takes us into more detail as to what fuels this growth, saying that: This is how Loni Stark, director of product and industry...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    HelpScout's Customer Acquisition Strategies for Entrepreneurs The first four strategies will only get you so far. Write ONLY In-Depth, 1500+ Word Blog Posts In 2012 Moz found a clear correlation between content length and links for their blog posts: